Marketer's guide to consent and preferences

Marketers face the tough challenge of convincing people to buy their products. The ‘how’ involves crafting the right messages, selecting optimal channels, and navigating the evolving media landscape. With limited budgets and the need for precise data, marketers must be both creative and analytical in utilizing consent and preferences effectively.

Our guide dives into:

• The role of consent in marketing
• Key challenges for marketers to overcome
• 4 ways to address those challenges